An AI marketing tool refers to software that leverages artificial intelligence and machine learning algorithms to improve and streamline particular marketing tasks.

As an illustration, an AI-driven email marketing solution could assist in creating tailored email campaigns for various target groups, taking into account their preferences and actions.

How to select the right AI marketing tools?

With a variety of AI tools available, it can be challenging to identify the one that best suits your needs. The best way to choose is to streamline your choices; be sure about the functionalities you need before searching.

These practical criteria will help:

• Evaluate features and functionality: Before choosing an AI tool, assess your specific needs and determine which tasks you need the tool to perform. For example, if you want a tool for sending email campaigns, you can see if it supports auto-generated email content, or adjusts email content based on user behavior or preferences.
• Select tools with a high level of accuracy: When selecting an AI tool, you can verify the accuracy and performance of the tool by checking its track record and reading reviews from other users. You can prioritize choosing tools that have undergone rigorous testing and validation to ensure that they deliver reliable results.
• Go for user-friendly AI tools: Look for AI tools that are easy to use and integrate with your existing workflows. This will ensure that you can quickly implement the tool and start seeing results without having to spend too much time learning how to use it.
• Consider the total cost for the tool: If you want a cost-effective AI marketing tool, you should compare all the tools’ pricing. Is there a price difference among the tools that do the same job for you? If yes, what’s the extra benefit? Is it worth spending on it?

In the next part, we’ll go over a list of  top 10 best AI-driven marketing tools to provide you with some recommendations.

1. Userpilot – AI-powered in-app onboarding builder

Userpilot is a platform designed for facilitating successful customer onboarding. While it is not exclusively reliant on AI, it has recently introduced an AI-powered onboarding builder to enhance the effectiveness of onboarding messages.

Here’s a concise overview of the capabilities of Userpilot’s AI-driven WYSIWYG (What You See Is What You Get) editor:

1. It generates content suggestions based on your input, offering the choice to accept, modify, or discard the suggested text.
2. It refines in-app guidance content to boost user engagement, including tasks like enhancing the text, addressing spelling and grammar issues, and summarizing content.
3. It offers multiple content options for A/B testing purposes.

2. Synthesia – AI onboarding video creation

Synthesia is an AI-driven onboarding solution designed to accelerate the production of training videos by 80%.

It’s an excellent choice for products requiring a large volume of onboarding videos to instruct users. The platform offers a variety of onboarding templates and a selection of 125 AI presenters, allowing you to pick the one that aligns best with your brand.

3. Seventh Sense – AI email scheduling tool

Seventh Sense is most suitable for businesses that already possess an email list and are looking to enhance their email conversion rates. The AI employs machine learning to gain insights into your audience, enabling it to predict the optimal times for email openings with greater accuracy.

4. Notion – AI tool for brainstorming content ideas

Notion AI is a collaborative AI assistant that enhances the brainstorming process for marketing teams and boosts the efficiency of content creation.

With Notion AI, you can review your work to detect grammar and structural errors, expand or condense text, and extract valuable insights from your content.

For instance, if you’re in the ideation phase and have outlined bullet points for elaboration, you can save time by instructing the AI to generate a paragraph for each point or refine the content to a more professional standard.

Furthermore, Notion AI is capable of generating content based on prompts, translating your content into various languages, adapting to a specific writing style, and more.

5. Jasper.ai – AI copywriter for digital marketing campaigns

Jasper’s selling point is saving you time by writing copy for your different marketing channels. The platform has several templates you can use — YouTube ad scripts, Facebook ads, product copy, etc.

Using Jasper’s Brand Voice, you can teach the AI about your company so every piece it creates aligns with your brand. To do this, there’s a section for you to upload your company, customer, and product information. Since AI is garbage in, and garbage out, the results you get depend on how specific and detailed your input is.

Jasper integrates with Grammarly and SurferSEO to ensure your content is grammatically correct and every blog post you create has a good chance of ranking high on search engines.

This AI marketing tool offers a 7-day free trial. The paid plan starts at $39 per month.

6. SurferSEO – AI tool for optimizing content for search engines

SurferSEO serves as the essential companion for enhancing your search engine rankings through SEO.

Upon entering your chosen keyword in the content editor, this tool promptly begins its work. In a matter of seconds, it assesses existing articles related to your topic and provides:

1. A compilation of the top-performing articles.
2. Targeted keywords to focus on.
3. A recommended word count range and the necessary number of images for achieving a strong ranking.
4. An outlined structure for your content to facilitate the writing process.

Additionally, Urfer incorporates a content scoring feature that evaluates the quality of your articles. It allows you to view the content scores of the top-ranking pieces and strive for even higher quality wherever possible.

7. Zapier – AI automation tool for customer support workflow

AI powered by Zapier enables seamless integration with an extensive array of tools, empowering you to establish customer support workflows of varying complexity. This is achieved by interlinking all the necessary tools, facilitating the automation of the entire customer support process.

AI powered by Zapier offers a free plan with access to fundamental features and a limited number of applications. However, premium users can take advantage of connectivity with more than 5,000 platforms. The paid subscription plan from Zapier is available in a range of pricing options, starting at $19.99 and going up to $799 per month, contingent upon the specific needs and requirements of your business in terms of features and integrations.

8. MonkeyLearn – Machine learning analytics tool for customer feedback

MonkeyLearn utilizes sophisticated Natural Language Processing (NLP) algorithms to extract practical insights from unstructured text data, including sources like customer reviews, social media posts, and support tickets.

With MonkeyLearn, you can pinpoint recurring themes, patterns, and concerns within customer feedback, enabling you to make improvements that enhance customer satisfaction and foster loyalty.

MonkeyLearn’s pricing starts at $299/mo.

9. Brand24 – AI tool for social listening