When it comes to affordable luxury, ShopLC has carved out a niche in the world of televised shopping and online retail. Known for its live TV broadcasts and vast catalog of products—from genuine gemstones to beauty items and lifestyle products—ShopLC provides value without compromising on quality.

In this blog, we’ll dive deep into:

• What ShopLC is
• What makes it unique
• Best categories to shop
• How pricing compares in the U.S.
• Deals and discounts
• Shopping tips
• Who ShopLC is ideal for
• Customer reviews and reputation
• Return policy and shipping
• Final thoughts

What Is ShopLC?

ShopLC (formerly Liquidation Channel) is a television network and online retailer based in Austin, Texas. It specializes in delivering affordable luxury to its customers, primarily in the United States and UK markets.

Quick Facts:

• Headquarters: Austin, TX, USA
• Parent Company: Vaibhav Global Limited (India)
• Launch Year: 2008
• Focus: Jewelry, fashion, beauty, home décor, and lifestyle
• Sales Channels: Live TV, Website, Mobile App

What Makes ShopLC Unique?

ShopLC is not your typical online shopping platform. It stands out due to several defining features:

• Live TV Shopping Experience: Interactive sales shows hosted live, 24/7 in many areas.
• $1 Online Auctions: Thousands of items auctioned starting at $1.
• Under $10 Deals: A range of quality items priced below $10 daily.
• “Delivering Joy” Mission: For every item sold, ShopLC donates a meal to a child in need through its charity initiatives.
• Affordable Luxury Model: Offers genuine gemstone jewelry at significantly lower prices than traditional retailers.
• One-for-One Meal Program: Over 100 million meals donated as of 2025.

ShopLC Categories

Whether you’re shopping for a gift or treating yourself, ShopLC has a wide selection of categories:

Jewelry

• Rings (diamond, sapphire, opal, tanzanite, etc.)
• Earrings (studs, hoops, drop styles)
• Necklaces and pendants
• Bracelets and bangles
• Men’s jewelry
• Gemstone sets

Fashion

• Women’s apparel (tops, dresses, tunics)
• Accessories (scarves, bags, sunglasses)
• Men’s fashion
• Footwear (sandals, slippers, flats)

Beauty and Wellness

• Skincare and serums
• Haircare products
• Essential oils
• Face massagers
• Nail kits and grooming sets

Home and Lifestyle

• Bedding sets
• Throw blankets
• Aromatherapy and candles
• Cookware and kitchen gadgets
• Storage organizers

Collectibles and Gifting

• Gemstone carvings
• Watches
• Birthstone items
• Holiday and seasonal décor
• Personalized gifts

ShopLC USA Pricing Table

Here’s a sample pricing table that shows typical US prices for a variety of ShopLC product categories:

Category	Product Example	US Price Range
Jewelry	Tanzanite Sterling Silver Ring	$29.99 – $149.99
	Diamond Stud Earrings	$39.99 – $249.99
	Emerald Necklace	$49.99 – $199.99
Fashion	Women’s Floral Tunic	$14.99 – $39.99
	Faux Leather Handbag	$19.99 – $59.99
	Fashion Sunglasses (2-pack)	$9.99 – $24.99
Beauty & Wellness	Vitamin C Serum (30ml)	$12.99 – $29.99
	Jade Roller & Gua Sha Set	$14.99 – $39.99
	Essential Oil Diffuser	$19.99 – $49.99
Home & Lifestyle	Microfiber Sheet Set (Queen)	$24.99 – $49.99
	Himalayan Salt Lamp	$14.99 – $29.99
	Ceramic Cookware (3-piece)	$39.99 – $79.99
Collectibles	Amethyst Gemstone Figurine	$29.99 – $99.99
	Women’s Watch with Leather Strap	$19.99 – $49.99
	Personalized Initial Bracelet	$9.99 – $24.99

Prices vary depending on daily deals, live show discounts, and auctions.

Why People Choose ShopLC

There are several compelling reasons customers gravitate towards ShopLC:

• Affordability: Prices are well below market rates.
• Gemstone Variety: Rare and exotic gemstones are available (e.g., Kyanite, Chrome Diopside).
• Transparency: On-air hosts describe stone origin, setting, and value.
• Quality Assurance: All items undergo quality checks.
• Generous Return Policy: 30-day easy return window.
• Live Shopping Fun: The on-air format adds entertainment value.

Best Sellers on ShopLC

These are some of the most frequently bought and highly rated items:

• Tanzanite Solitaire Rings
• Sterling Silver Stackable Bands
• Designer Handbags
• Facial Massagers and Serums
• Weighted Blankets
• Aromatherapy Diffuser Kits

Shopping Tips for ShopLC Customers

To get the best deals and experience on ShopLC:

• Watch Live Shows: Take advantage of flash deals and host discounts.
• Use $1 Auctions: Bid on jewelry and home items starting from just $1.
• Subscribe to Alerts: Get notified of upcoming special deals.
• Check Clearance Section: Massive markdowns on older collections.
• Buy Bundles: Some items are cheaper in 2-packs or combo sets.
• Review Weekly Deals: Every week ShopLC features limited-time offers under $10.
• Holiday Shopping: Best time to get deep discounts on gifts.

Who Should Shop at ShopLC?

ShopLC is ideal for:

• Bargain Hunters: Those looking for quality without a luxury price tag.
• Gift Shoppers: Great for unique and affordable presents.
• Jewelry Lovers: Access to a wide variety of gemstones and styles.
• Fashion Seekers: Inexpensive and stylish clothing.
• Home Decorators: Affordable yet tasteful home accessories.
• Beauty Enthusiasts: Quality skincare and wellness products.

ShopLC’s Return Policy

ShopLC offers a customer-friendly return policy:

• 30-Day Return Window: From the delivery date.
• No Restocking Fees: Returns are processed without penalty.
• Free Return Shipping: On many eligible items.
• Refund Time: Generally within 5–7 business days.

Shipping Details

Shipping is streamlined and affordable:

• Standard Shipping: $2.99 – $6.99 per order depending on weight.
• Free Shipping Offers: Occasionally on select categories or orders over a certain threshold.
• Delivery Time: 5–10 business days for standard shipping in the U.S.
• Express Shipping: Available at a premium rate.

Customer Reviews and Ratings

Customer feedback for ShopLC is largely positive, especially for:

• Jewelry Quality: Highly rated for craftsmanship and gemstone authenticity.
• Customer Service: Friendly and responsive support.
• TV Hosts: Engaging and informative.
• Value for Money: High satisfaction with pricing and quality balance.

Common Customer Praise:

• “Beautiful rings at a price I can actually afford.”
• “Their $1 auctions are addictive and fun.”
• “Fast shipping and very well-packaged items.”
• “I’ve gifted their bracelets and they were loved every time.”

Criticisms (Less Frequent):

• “Sizing for fashion items can be inconsistent.”
• “Some items sell out too fast during live shows.”
• “App sometimes lags during auctions.”

Ethical Practices and Sustainability

ShopLC is also recognized for corporate responsibility:

• Delivering Joy Program: One meal donated per item sold.
• Over 100 Million Meals Donated: Partnered with local and global hunger relief agencies.
• Sourcing Practices: Works directly with gemstone miners and artisans.
• Carbon Conscious: Initiatives to minimize carbon footprint in packaging and logistics.

Comparison with Other Shopping Platforms

ShopLC vs QVC:

• ShopLC is more focused on gemstone jewelry and has lower prices.
• QVC has a wider variety of tech and name-brand items.

ShopLC vs Amazon:

• ShopLC offers exclusive, handcrafted items not available on Amazon.
• Amazon shipping is faster, but ShopLC provides more gemstone depth.

Final Thoughts: Is ShopLC Worth Your Money?

Yes—if you’re looking for high-quality, affordable jewelry, beauty, and lifestyle items with a touch of entertainment, ShopLC is a go-to destination.

What Makes It Worthwhile?

• Unbeatable Value
• Genuine Gemstones
• Fun Live Auctions
• Great Gift Options
• Charity-Driven Shopping

Whether you’re shopping for your next gemstone ring, a cozy throw blanket, or an essential oil diffuser, ShopLC gives you plenty of value—while giving back to the community too.